Whether it’s juggling career pressure, strained relationships, health struggles, or just a vague sense that something’s missing, the demands of modern life can quietly pile up. While women are generally more likely to seek help through peer support, men are often burdened by social norms that encourage self-reliance, pushing them to “handle it on their own” rather than seeking support.

But there’s a growing shift in how men are approaching their personal growth, and 1:1 coaching offers a practical, solution-focused way to regain clarity, confidence and momentum. At Pitstop, we recognize that personal growth isn’t a solo journey, which is why we recently launched a new 1:1 coaching feature in the app, designed to give you access to expert coaching that fits into your life, wherever you are.

Why men need coaching more than ever

Many men are reluctant to seek help until they hit a crisis point. A study by Movember found that 33% of men feel pressure to be emotionally strong and avoid asking for support. As a result, many men are navigating career, health, mindset and relationship challenges without the tools they need. That’s where 1:1 coaching steps in, offering structure, accountability and action. It provides a safe space to reflect, set clear goals and gain the clarity needed to move forward in all areas of life.

What is 1:1 coaching and how does it help?

Unlike therapy, which often focuses on healing past wounds, coaching is about future-focused progress. It helps you identify goals, understand blockers and build strategies to move forward with purpose. Coaching can cover almost every aspect of your life, including:

• Career Coaching – Clarifying your purpose, changing direction or tackling burnout.
  
  
• Health Coaching – Building sustainable habits, improving fitness or reducing stress.
  
  
• Mindset Coaching – Shifting limiting beliefs, building resilience and increasing confidence.
  
  
• Relationship Coaching – Navigating communication, boundaries or dating.
  
  
• Performance Coaching – Optimizing mental and physical performance.
  
  
• Executive Coaching – Enhancing leadership and decision-making skills.

There’s even AI coaching now available, designed to help people navigate the rapidly evolving challenges and opportunities of artificial intelligence in the workplace. According to the International Coaching Federation (ICF), coaching can improve work performance by 70%, with 61% of individuals reporting greater job satisfaction as a result. At its core, coaching provides a mirror, a sounding board and a strategy. You’re not told what to do. Instead, you’re empowered to define it yourself, with expert support.

Introducing 1:1 coaching in the Pitstop app

Pitstop’s new 1:1 coaching feature gives you access to highly trained coaches who understand the specific pressures men face today. Whether you’re feeling directionless or just want to grow faster, 1:1 coaching gives you the space and expert support to work through it with someone who gets it.

You’ll begin with a discovery session to identify your key focus areas, whether that’s career, mindset, health or another part of life. From there, you’ll co-create a tailored action plan with your coach, backed by regular check-ins and ongoing accountability. At its core, 1:1 coaching helps you bridge the gap between intention and action. And because it’s all delivered through the Pitstop app, your progress is easy to track with check-ins and access to tools including our new journaling feature and habit tracker to keep your growth on course.

But it doesn’t stop with just one coach. As part of our mission to support men in every area of life, we’re launching a coaching marketplace in the app later this year. This means you’ll soon be able to access a range of expert coaches tailored to your needs, from Style Coaches and Sexologists to Performance, Longevity, and Sleep Coaches. Whether you're looking to sharpen your professional edge, improve your energy, or build deeper connections, Pitstop is building the platform to help you get there – with expert support every step of the way.

Backed by science, built for men

Studies show that men often benefit more from structured, goal-oriented interventions. One study published in the Journal of Positive Psychology found that coaching significantly increased goal attainment, psychological well-being and resilience over a 3-month period. And unlike one-size-fits-all advice, Pitstop’s 1:1 coaching is customized to your context, goals and personality. It’s not therapy. It’s not bootcamp. It’s a growth partnership built around who you are and where you want to go.

Ready for the next step?

If you’re ready to take control of your future and make real, lasting change, Pitstop’s 1:1 coaching for men is here to help. Download the app and head to the Coaching tab to get started. Right now we’re offering 2 months free coaching when you get an annual subscription, so there’s never been a better time to start building momentum in the areas of life that matter most. Plus, be sure to download our free guide, where we dive deeper into our coaching platform and how it can help you reach peak potential.

And that's not all. We’re also building out Pitstop for Boys, launching in October 2025. Pitstop for Boys is a tailored version of the Pitstop coaching platform, specifically designed for boys aged 12–18 to help them navigate the challenges of adolescence and unlock their full potential. So, if you know a boy in your life who could benefit from coaching, be sure to check out the Pitstop for Boys site too.