Turn every sales
interaction into
better performance.
Pitstop uses AI role-play, coaching, and objective measurement to help salespeople improve continuously, from hiring and onboarding through every stage of their sales career.
Sales teams improving with Pitstop include:
Most sales teams measure results. Few measure how well their teams sell.
Sales teams invest heavily in CRM, call recording, enablement and forecasting. But most selling moments still pass without specific coaching. The gap is not activity tracking. The gap is continuous improvement.
Each dot represents a sales conversation. Filled dots were coached.
Sales coaching should not
be occasional.
Traditional sales coaching happens during onboarding, occasional role-plays and manager 1:1s. Pitstop makes coaching continuous, measurable and available to every salesperson.
Traditional Sales Coaching
Occasional- Dependent on manager availability
- Often subjective
- Difficult to measure progress
- Difficult to scale
Continuous Coaching
Ongoing- AI coaching with manager support
- Objectively measured
- Tracks improvement over time
- Available across the organization
Continuous coaching canstart before Day One.
See how someone sells - and how they improve whencoached - before you hire them.
Pitstop adds direct evidence of sales capability and coachability to the hiring process, then turns what you learn into the salesperson's first coaching priorities.
Continuous coaching,
not occasional feedback.
Human managers cannot coach every selling moment. Pitstop helps salespeople prepare, analyzes what happens in real customer interactions, provides specific coaching and tracks improvement over time.
Salespeople can see their Rep Score. Managers can see team performance and coaching priorities. Organizations using a Company Standard can also measure company-wide execution.
Practice realistic sales scenarios through Challenge or connect relevant customer interactions.
01 Practice or connect
Practice realistic sales scenarios through Challenge or connect relevant customer interactions.
02 Receive coaching
Receive specific AI coaching and role-relevant performance insights.
03 Track improvement
Measure progress over time across individual salespeople, teams and the wider organization.
Start with the Pitstop Standard. Upgrade to your Company Standard.
The Pitstop Standard is Pitstop's universal definition of sales excellence. It enables salespeople to see their Rep Score and managers to see team performance and coaching priorities.
For organizations that want Pitstop built around how they sell, we create a Company Standard based on their methodology, behaviors and priorities. Rep, team and company performance can then be measured against that standard.
Practice
ChallengeChallenge
Practice standard or customized sales scenarios and receive immediate AI coaching and feedback.
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Meet Eddie!
Your AI sales coach
Eddie turns role-plays and real customer interactions into specific coaching, clear priorities and measurable improvement.
Hi, I'm Eddie!
Pitstop's AI sales coach for reps, managers and sales leaders.
See Eddie in action
Choose your role, then ask a question.
Eddie
Choose a question to see an example of how Eddie can help.
Built for every role
in the sales improvement loop.
Reps get private progress. Managers get coaching priorities. Sales leaders get visibility into execution. RevOps and enablement get evidence. Talent acquisition gets evidence of capability and coachability before the hiring decision.
Private progress,
not a verdict.
Understand how well you sell, receive continuous coaching and track your improvement over time through your Rep Score.
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Also built for the people who make coaching stick:
RevOps
Connect sales activity and outcomes with a measurable view of how consistently teams execute.
Enablement
Embed your methodology, messaging and playbooks into continuous practice, coaching and measurement.
Talent Acquisition
Assess the work, not only the interview.
Add evidence of sales capability and coachability before the hiring decision.
Helping sales teams improve continuously.
See how early customers are using Pitstop to improve coaching, increase consistency and build better sales teams.
“Pitstop identified practical coaching opportunities that changed how our team runs discovery conversations.”
Simon Cullen
CEO, Vidatum
“Pitstop showed that AI coaching can reflect the language, methodology and nuances of a specialist sales environment.”
Nick Hansen
CEO, Luxor
“Pitstop turned sales evidence into clear coaching priorities that our managers could immediately act on.”
Michael Finnegan
CEO, Eagle Alpha
Questions,
answered.
What Pitstop does, what it doesn't,
and how it handles your conversations.
Pitstop helps sales teams improve performance through continuous AI coaching, realistic role-play and objective measurement.
Eddie, Pitstop's AI sales coach, turns practice and real customer interactions into specific feedback, shows each salesperson what to improve next and tracks whether execution improves over time.
Both.
Challenge lets salespeople practice realistic or customized role-plays before important interactions. Pitstop also analyzes real customer interactions to identify strengths, coaching priorities and progress.
Today this includes role-plays, calls and transcripts. Over time, the same coaching approach can extend to emails and messages.
No.
Pitstop works with relevant recordings, transcripts and interaction data from the systems a team already uses. Its purpose is to turn that evidence into coaching and measurement, rather than simply recording or storing conversations.
Pitstop is designed for coaching, not surveillance.
The aim is to help salespeople improve and help managers focus coaching where it can have the greatest impact. Individual progress is private by default, while managers receive team insights and coaching priorities rather than a public ranking of reps.
Leaderboard participation is optional.
The Pitstop Standard defines what Pitstop believes good selling looks like. It gives salespeople and managers a consistent way to practice, coach and measure performance.
A Company Standard defines what good selling looks like for your organization. It can reflect your methodology, behaviors, messaging, products and priorities.
Rep, team and company scores measure performance against the relevant standard.
The Pitstop Standard includes Challenge, individual measurement and team measurement.
Salespeople can practice role-plays, receive AI coaching and see their rep score. Team measurement requires activation and gives managers a team score, coaching priorities and evidence of improvement.
Use is free, subject to fair usage.
A rep score shows an individual salesperson's execution and progress. A team score shows capability and consistency across a sales team. A company score shows how consistently the organization performs against its Company Standard.
Scores are based on evidence from relevant interactions and the standard being applied. The calculation considers the behaviors being measured, their weighting, the available evidence and the level of confidence in that evidence.
Our detailed scoring methodology paper is available on request.
Fair usage is token based.
Role-plays and analyzed interactions consume tokens according to the amount of AI processing required. This allows normal use of Challenge and measurement to remain free on the Pitstop Standard while protecting the service from unusually high volume usage.
The applicable limits are explained in our fair usage policy.
Select Activate or contact Patrick.
We will confirm the team, the required permissions and the interactions to be measured. Once activated, reps can be invited and managers can see the team score, coaching priorities and progress over time.
Team measurement is free on the Pitstop Standard, subject to fair usage.
No. Pitstop does not use identifiable customer data to train its models.
Customer data is processed to provide the Pitstop service and is handled in accordance with our privacy policy and customer agreements. Access, retention and security requirements can also be agreed upon for Company Standard deployments.
Prospective customers can contact us for further information about our security and data practices.
Yes. Pitstop can assess how a candidate sells in a realistic, role-specific conversation and how they respond to focused coaching. The evidence supports the hiring process; the hiring decision remains with your team.
Explore Hiring
Workflow-led · Video seriesPractical AI
GTM workflows
from operators.
What to test, what to ignore, and how to implement - the operator's real playbook, not theory.
Watch on YouTube
TAKE A PITSTOPStart improving today.
Try Challenge now to practice realistic sales conversations with AI. When you want coaching and measurement built around how your organization sells, DM Founder about your Company Standard.