We believe everyone deserves the chance to thrive in life — not just the top 2%. That’s why we built Pitstop: an AI-powered coaching app that puts elite guidance in everyone’s hands, not just the privileged few.
Pitstop started with a wake-up call. After 25 years in business, our founder Emmett Kilduff realized that while successful companies have Boards of Advisors, individuals don’t.
Spotting a gap in support for people to truly grow and thrive, he set out to build a coaching platform to change that.
Whether it’s your health, mindset, relationships, career, or finances, Pitstop lets you build your own team of expert coaches and their AI avatars — delivering tailored, actionable advice 24/7 to help you stay on track and keep moving forward.
We’re driven by one goal: to democratize access to expert coaching. With Pitstop, you get the insight and guidance of a top coach at a fraction of the traditional cost, so you can reach your goals with confidence.
We’re not just making coaching more affordable — we’re reinventing how it’s delivered. Pitstop is building the world’s first marketplace of top-tier coaches and their AI avatars. This is coaching reengineered for real life — faster, smarter and ready when you are.
Interested in partnering with Pitstop or learning more about our coaching solutions and product roadmap?
Book a call with our CEO, Richie Choudhary. Enter your details below to get started.