98% of people never reach their potential. We're here to change that.

Our mission

We believe everyone deserves the chance to thrive in life — not just the top 2%. That’s why we built Pitstop: an AI-powered coaching app that puts elite guidance in everyone’s hands, not just the privileged few.

How it all began

Pitstop started with a wake-up call. After 25 years in business, our founder Emmett Kilduff realized that while successful companies have Boards of Advisors, individuals don’t.

Spotting a gap in support for people to truly grow and thrive, he set out to build a coaching platform to change that.

Why Pitstop?

Your personal "pit crew", on demand

Whether it’s your health, mindset, relationships, career, or finances, Pitstop lets you build your own team of expert coaches and their AI avatars — delivering tailored, actionable advice 24/7 to help you stay on track and keep moving forward.

Affordable coaching for every journey

We’re driven by one goal: to democratize access to expert coaching. With Pitstop, you get the insight and guidance of a top coach at a fraction of the traditional cost, so you can reach your goals with confidence.

Coaching reimagined

We’re not just making coaching more affordable — we’re reinventing how it’s delivered. Pitstop is building the world’s first marketplace of top-tier coaches and their AI avatars. This is coaching reengineered for real life — faster, smarter and ready when you are.

We're driven by a bigger vision

To empower millions more people to reach their potential.

Get started

Talk to our CEO

Interested in partnering with Pitstop or learning more about our coaching solutions and product roadmap?

Book a call with our CEO, Richie Choudhary. Enter your details below to get started.

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