Emmett Kilduff
Founder & Executive Chairman
A 4x founder and former investment banker at Morgan Stanley, Emmett brings deep commercial experience to how sales teams coach, convert and grow.
Sales execution fails quietly.
We built the fix.
Most sales calls are never reviewed. Without continuous feedback, reps
repeat the same mistakes, and revenue suffers.Pitstop delivers AI coaching
after every call so behaviours change, win rates rise, and revenue accelerates.
“Too much revenue is lost when
sales execution drifts off course.”
sales execution drifts off course.”
“Too much revenue is lost when
sales execution drifts off course.”
sales execution drifts off course.”
Built from the inside out
Before founding four startups, Emmett worked at Morgan Stanley and Credit Suisse. Across both worlds he saw the same pattern: sales had a huge impact on outcomes, but improvement still relied on point-in-time training, manager gut feel, and trial and error.
That gap became impossible to ignore. Too many reps were learning the hard way. Weak discovery, poor qualification, inconsistent execution costing deals that should have been won.
Pitstop was built to fix that. Corrective coaching after every call, so reps improve continuously and teams accelerate revenue growth.
What we're building
AI coaching on every call.
Measurable improvement over time.
Pitstop is a revenue coaching system. After each call it identifies the top execution breakdowns, delivers corrective coaching, and reinforces improvement call by call until win rates rise. CRM records the work.
Pitstop changes what reps do next.
The team
The people behind Pitstop
Sales execution experience, AI and product in one team.
Because you need all three to build something that actually moves revenue.
Richie Choudchary
CEO
Former Head of Product at Headspace and Director of Product at Xbox, Richie leads Pitstop’s product vision with a track record of building at scale.
Thomas Copeman
Board Advisor
3x entrepreneur and co-founder of Lululemon. Seed investor with over 25 investments backing early-stage founders.
Steve Davies
Board Advisor
Executive coach to CEOs and senior investors. Former fund manager at Jupiter Asset Management, where he oversaw a £2bn portfolio.
Let's talk
Whether you're a sales leader, founder, or investor, we're happy to show you what we're building and what we're learning.