Practical AI workflows for GTM teams.
Learn from TED-type talks by GTM leaders and operators who are building, testing and using AI in the real world. See what worked, what failed and what your team can test next.
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Learn from people doing the work.
Short, practical talks from GTM leaders and operators, one AI workflow each: what worked, what failed, and what other teams can test.
Workflow PackThe Monday Routine That Stops PLG Signups Falling Through the Cracks
The rubric he uses to score inbound 0 to 5 and the Monday routine that catches prospects going quiet without automating away the human bit.
Workflow PackWhy AI Cold Emails Still Sound Like AI (And the Prompt That Fixes It)
The exact prompt he uses to research a prospect, find a real buying signal and draft the email, plus the setup that makes or breaks it.
Workflow PackStop Winging Partner Account Mapping Calls: An AI Prep Workflow
The exact prompt framework he uses to walk into a co-sell call fully prepped, and the review step that stops you presenting something you cannot defend.
Workflow PackThe £83,000 Mistake: Using AI to De-Risk Sales Hiring
The scoring workflow and prompt she uses to pressure-test a shortlist before the final interview, including the three approaches she tried first and dropped.
Workflow PackI Was Terrible at Interviews, So I Built My Own Interviewer
The practice tool he built for himself, the rubric behind it, and a live unscripted run including the reps that went badly.
Workflow PackHow To Build an Outbound BDR for $188
The outbound agent he built, what it actually cost him, and the review loop that stops it burning the list you paid for.
Workflow PackThe Competitor Radar That Runs Itself Every Tuesday
The weekly research loop that tracks 28 competitors, finds the ones you've not heard of, and flags card changes before a rep needs them.
Workflow PackThe CRM Sweep That Catches Every Job Change
The sweep he builds for clients. How to prove a contact moved, find their new email, and decide whether the new account is even worth creating.
Workflow PackQualify Leads With AI Without Letting It Touch Your CRM
The agent-led research workflow he demos end to end with two human approval gates before anything costs money or reaches your CRM.
Workflow PackDecide What You Will Not Automate
The compass she uses to decide what stays human, the four places a company can end up, and the worksheet for running the exercise with your own team.
Workflow PackRunning GTM for 20,000 Salespeople Through One Lens
How he replaced a manual operating model with one surface sitting in front of the CRM, pipeline, signals and call transcripts, and let reps build their own agents rather than queue for RevOps.
Workflow PackAutomate the Surfacing, Not the Decision
The division of labour between what AI organises and what it gets agency over, plus the three question test to run before you build anything.
Workflow PackTell Reps Which Accounts to Work Today
The account dashboard he builds instead of handing a rep 150 names, the must-have gate that rebuilds trust in RevOps, and the five to six hours a week of manual research it removes.
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